Why most people don't care about or reach out to the 40 to 50 million people born between 1965 and 1980 is debatable. But why they are an important audience is important to consider from a PR perspective.
It sounds like a massive demographic but compared to the boomers of the 50's and 60's it is a fringe group. They don't really have the celebrity of the younger generations, but they don't not want to make an impact, either. In reality, the 1970's born citizens are the managers of today in most corporate businesses, but they are only opinion leaders in some markets.
Their way is an approach very different than the boomers who want to "mentor younger employees, yet dislike being considered old" (Guth, Marsh 105). The boomers' voices are softer voices which aren't dominant anymore. Many women from this decade are still in the workforce, and these will be the women that my generation will replace in ten years. X'ers were latch key kids who had to become self sufficient and independent.
Expertise? The energy of the X's is subdued, but they have an unconscious awareness and acceptance of diversity because of the Internet and global expansion. Over 60% attended college .... maybe this leads to the idea that they were too busy working and schooling to be in the limelight?
Maybe generation X flies under the radar because the realism they worked hard for takes more effort than the idealism from the previous generation.
So is Generation X unnoticeable? She (or he) is probably your boss.
No comments:
Post a Comment