In other words, if Snuggies are being poked fun at on youtube, the PR representatives for Snuggie brand should be watching how that specific product is being received, not just with surveys and on their website, but on youtube.
They should also be portraying the product in a positive light as well, in the same media (on youtube). http://www.youtube.com/watch?v=bWHlvtWhum0
In this video, Snuggie wearers are negatively portrayed as occultists. In reality, I could find no video where Snuggies are represented seriously on youtube, and most likely, youtube viewers are the majority of an audience and probably look to this site to find out about any product first.
This doesn't go to say that as a Public Relations person, we are responsible for finding out every twitter or blogger that misrepresents a person or product, and that it is necessary to inundate every website with the ideal portrayal of a product or person. It merely is profitable if an audience has a correct view of a product, in contrast to the propaganda.
Youtube is just one example of many different ways a product or company or person can be publicized. Just because it isn't necessarily the ideal way it was meant to be represented and promoted, doesn't mean the impact of this media on a particular audience isn't huge and widespread.
Here is the second way I could think of researching the intended promotion of Snuggie brand.
Their website. https://www.buysnuggie.tv/flare/next?tag=os%7Caf
Unfortunately, not a lot of video-streaming viewers are willing to hunt down the intended information about this product, especially when they are in for a good laugh about it on their favorite go-to website.
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