Because of new Google Sidewiki, no one can avoid social media, ever. Even if they wanted to. Google Sidewiki (see link) was recently released, and it is a great example of how social media has totally penetrated most communication.
Excuse the sarcasm, but why wouldn’t we want to give anyone with access to a computer more capability to influence our perception on just about every corner of the Internet?
Google spins it like this: Everyone can share his or her thoughts and insights on any webpage! Problem: Anybody can put forth their own views and statements on any webpage or phrase? In PR, this means that any client is social media-competent.
Any PR strategy that doesn’t include social media is already far behind, but now media doesn’t “cover” anything anymore. You influence your audience by use of your own media.
From Google: “In developing Sidewiki, we wanted to make sure that you’ll see the most relevant entries first. We worked hard from the beginning to figure out which ones should appear on top and how to best order them. So instead of displaying the most recent entries first, we rank Sidewiki entries using an algorithm that promotes the most useful, high-quality entries. It takes into account feedback from you and other users, previous entries made by the same author and many other signals we developed.”
http://googleblog.blogspot.com/2009/09/help-and-learn-from-others-as-you.html
No comments:
Post a Comment